Analysis of the Human Attitude

reporting the kind-hearted stance Melissa Hightower November 19, 2012 PSY475 University of phoenix Surveying the Human Attitude Attitude elicit be seen in m any parts of a daily r pop outine of an individual. The significance of touchstone status has become meaning(a) in many aras of our society. Employers want to prize bearing of employees, season customers on the other spatial relation of the counter view att Attitude Survey The measure of military capabilitys is of great importance in a consumer driven economy, such as the one that exists in the United States today.Psycho logists economic consumption attitude tidy sums to translate subjective attitudes of volume into empirical data. Attitudes themselves ar distinguishable from interests and reputation traits, in that attitudes are usually link up to an object (Hogan, 2007). The cook of attitude very encompasses the cognitive, affective, and behavioral thoughts, feelings, and actions that a person exhibits i n reaction toor as a result ofan object. For the purposes of this paper I intentional an attitude flock using a selected-response format that is built upon the precepts of the SERVQUAL admittance to attitude assessment.The purpose of the survey is to assess the attitudes and perceptions that University of Phoenix (UOP) students exhibit at graduation nearly UOP itself. The intention of this paper is to discuss the design, administration, scoring, and comment of the survey as tumefy as any issues I experienced while creating the survey. Design The target audience for this survey is UOP graduates that attended at least their sopho more than(prenominal) and senior college years at UOP. The item trait to be measured is the attitude that graduating students hold towards UOP later on graduations.The survey should be administered electronically via the UOP student login page after graduation. There are 11 items in the survey and should necessitate no more than 1-2 minutes to compl ete. I did this on purpose, because I know from experience that I nauseate taking long surveys when all I really wanted to do was log into UOP online. The survey uses the Likert weighing machine to measure attitude, with the attainable answers of strongly disagree, disagree, neutral, agree, strongly agree with the synonymic lots of -2, -1, 0, +1, and +2, respectively. The get to report is utilize to compile the individual advance into a descriptive format.The item stems are the assertions themselves and the responses are gauged through the Likert scale, otherwise known as the method of summated paygrades (Hogan, 2007). The basic proposition of the Likert scale is that one attitudinal construct is at the hind end of all of the items. All of the statements that I proposed are about the attitude of the graduate toward UOP and wherefore addresses this concern. Administration, Scoring, and Interpretation The survey should be administered by UOP personnel and not the teachers. It would not do for the results of the survey to be skewed by the last class experience.This factor cannot be done away with entirely, but it can be minimized by having the survey administered by UOP personnel rather than a teacher. Moreover, in a familiar spirit the lower the score the little the cheer and the higher the score the lower the satisfaction. The directiveness of the scores are all in the same direction, meaning that a rating of strongly disagree always corresponds to a more unfavorable attitude toward UOP. However, it is important that the survey items be tried out on a pear-shaped mixing of students at UOP and the scores tabulated in advance.These scores will act as a means to convert the raw scores that will be collected when the campaign is truely distributed on a large scale to normed scores, which are more expedient for commentary. For instance, if there is universal tendency to score one item extremely negative, and so the raw scores of the actual sc rutiny can be mediated to take into account this propensity. For the purposes of a general attitude survey negative scores invent negative perceptions and thoughts about UOP and positive scores the opposite.Issues Experienced While Creating Survey The SERVQUAL cuddle to attitude surveys is specifically designed for quantifying work quality and product satisfaction in the retail industry (Gob, 2007). As the SERVQUAL approach applies to this attitude survey, the main point of any survey is to ascertain the examinees expectations, perceptions and the gap between them. Therefore, I tried to design items to measure both(prenominal) the expectations of the UOP student as well as their perception of the item in question.This will increase the validity of the interpretation that lower scores equal less satisfaction and vice versa, since the items not yet deal with the students actual perception, but their expectations as well. I similarly tried to encompass the entire spectrum of meas urementscognitive, affective, and behavioralwhen considering the items to be administered. I am not comfortable with simple self-reported tests. They seem as well subjective and too circumstantial. The items should gauge discernible behavior, past feelings, and current thoughts about the construct beingness measured. ConclusionIn sum, the attitude survey that I created follows the Likert scale method to gauge the general satisfaction of UOP students, with an emphasis on both the perception and expectation of the items. The survey withal attempts to measure the cognitive, affective, and behavioral components of the construct being tested. The purpose of the survey was to ascertain the general attitude that UOP students have toward the University of Phoenix at graduation. References Gob, R. (2007). Ordinal methodology in the digest of Likert scales. Quality & Quantity, 41(5),601-626. Retrieved July 24, 2010, from SocINDEX with Full Text database.